HappyFlops had a strong brand and a loyal customer base, but its email and SMS marketing efforts weren’t performing at their full potential. Despite consistent traffic, the brand struggled with engagement, conversion, and list growth, limiting the impact of these channels.

Low Open Rates

HappyFlops was experiencing low unique open rates, meaning many subscribers were ignoring emails and SMS messages. Without engaging subject lines, optimized timing, and improved deliverability, valuable promotions and brand messages weren’t being seen.

Slow List Growth

Growing the subscriber list was not happening at the expected pace. Without strong lead capture strategies and automation in place, HappyFlops wasn’t maximizing its potential audience for future sales and engagement.

Low Conversion Rates

Even when messages were opened, conversion rates remained low. Traffic from email and SMS wasn’t consistently leading to purchases, meaning the content and call-to-action strategy needed adjustments to effectively guide customers from engagement to checkout.

Inconsistent Email & SMS Design

The visual experience across email and SMS lacked consistency, leading to a disconnected brand presence. Without a unified, recognizable design across all communication channels, brand trust and engagement weren’t optimized.

To overcome HappyFlops’ challenges, Blikket implemented a data-driven email and SMS strategy focused on improving engagement, growing the subscriber list, increasing conversions, and creating a more consistent brand experience.

Optimized Subject Lines and Send Times

Blikket conducted A/B testing on subject lines and send times to identify what resonated most with HappyFlops’ audience. By refining messaging and optimizing delivery timing, unique open rates increased by 528.2%.

List Growth with Better Lead Capture

To accelerate email and SMS list growth, Blikket introduced targeted popups, optimized landing pages, and automated welcome flows. These efforts led to a 503.1% increase in subscriber list size, providing HappyFlops with a larger and more engaged audience.

Segmentation and Personalized Messaging

Blikket implemented behavior-based segmentation and tailored content, ensuring customers received relevant messages. By sending abandoned cart reminders, personalized product recommendations, and exclusive offers, unique clicks increased by 180.5%, driving more traffic to HappyFlops’ site.

Conversion-Focused Automations

Blikket redesigned HappyFlops’ email and SMS automation workflows, including welcome sequences, cart recovery, and post-purchase flows. These data-backed automations improved conversion rates, directly contributing to 27% of total revenue coming from email and SMS.

Consistent and Engaging Design

A complete design overhaul ensured that email and SMS templates matched HappyFlops’ brand identity. By creating a unified and visually appealing experience across communication channels, customer trust and engagement improved, leading to stronger long-term retention.

By optimizing HappyFlops’ email and SMS marketing, Blikket achieved significant improvements in engagement, conversion rates, and revenue.

Higher Open and Click Rates

After refining subject lines, optimizing sending times, and implementing email segmentation, unique open rates increased by 528.2%, while unique clicks grew by 180.5%. Customers became more engaged, leading to higher interaction with promotional offers and product recommendations.

Stronger List Growth

With improved lead capture strategies, including targeted popups and automated welcome flows, HappyFlops’ subscriber list expanded by 503.1%. This provided a much larger customer base for future campaigns, ensuring sustained long-term growth.

Higher Conversions and Revenue Impact

The combination of personalization, segmentation, and automated workflows led to 27% of total revenue being generated from email and SMS. The improved customer journey ensured that more leads converted into paying customers.

Consistent and Branded Messaging

The redesigned email and SMS templates ensured a cohesive brand experience, which helped strengthen customer trust and recognition. HappyFlops now delivers clear, visually engaging messages that align with its overall brand identity.

Increased Total Revenue

As a result of these combined efforts, email and SMS marketing generated $1.06M in total revenue, proving the impact of a structured, data-driven marketing approach.