Despite having a strong brand and a loyal customer base, HappyFlops was not making the most of its traffic. While interest in the product was high, actual conversions were consistently underwhelming—resulting in missed revenue opportunities and growth limitations.

Low Conversion Rates

HappyFlops was driving traffic but struggling to convert visitors into customers. The existing product pages lacked a clear structure, persuasive content, and calls to action that would support buying decisions.

Limited Upsell and Cross-Sell Strategy

There were few opportunities on the site for customers to upgrade their purchase, add complementary products, or opt into valuable extras like engravings or insurance. As a result, average order value remained low and customers missed out on personalized buying experiences.

Inconsistent UX and Unclear Value Presentation

The design lacked consistency and failed to effectively communicate the unique value of HappyFlops’ products. Messaging around quality, design, and add-on services was scattered or missing, making it harder for shoppers to justify their purchase.

Seasonal sales instability

Like many consumer brands, HappyFlops struggled to maintain steady revenue throughout the year. Their product pages lacked the structure and flexibility to support key seasonal pushes and maintain momentum in slower months.

To address these challenges, Blikket implemented a focused product page and UX strategy tailored to increase conversions, unlock upsell potential, and create a smoother buyer journey. The approach was grounded in data and designed to scale efficiently across both the Norwegian and Swedish markets.

Structured Product Page Redesign

Blikket completely reworked the layout of HappyFlops’ product pages to emphasize clarity, ease of use, and persuasion. Clear value communication, simplified selection options, visual hierarchy, and trust-building elements were added to reduce friction and move visitors more confidently toward purchase.

Embedded Upsells and Add-Ons

New upsell paths were introduced directly into the page flow—such as engravings, bundles, insurance, and complementary product recommendations. These enhancements not only offered more value to the customer but also led to higher spend per transaction.

Segmentation and Personalized Messaging

Blikket implemented behavior-based segmentation and tailored content, ensuring customers received relevant messages. By sending abandoned cart reminders, personalized product recommendations, and exclusive offers, unique clicks increased by 180.5%, driving more traffic to HappyFlops’ site.

Mobile-First UX Improvements

The product pages were optimized for performance and usability on mobile devices, prioritizing touch-friendly interactions, minimal loading times, and a checkout flow tailored for smaller screens—where a large portion of HappyFlops’ audience shops.

Cohesive Visual Design

Consistent, brand-aligned design elements were introduced across all page components, improving the customer’s sense of trust and reducing perceived risk. A strong visual identity helped reflect the quality and thoughtful design of HappyFlops products.

Seasonal and Regional Flexibility

The page modules were built to give HappyFlops full control over seasonal campaigns, allowing for easy swapping of messaging, bundles, and urgency-driven offers without disrupting the customer experience.

The redesigned product pages and conversion-focused strategy had a clear and immediate impact, transforming the way customers engaged with HappyFlops’ shopping experience. Improvements in conversion, average order value, and upsell performance translated directly into revenue growth across the Scandinavian markets.

Revenue Increased by 565%

By combining UX improvements with structured product messaging and embedded upsells, HappyFlops saw a 565% uplift in total revenue ($3M+), significantly outperforming previous sales periods.

Conversion Rate Rose to 12.5%

The redesigned flow helped boost conversion rates, reaching a new high of 12.5%. A more intuitive layout, consistent visual design, and persuasive calls to action removed friction along the customer journey.

Average Order Value Increased by 20%

By introducing engravings, insurance, bundles, and complementary product suggestions, customers were encouraged to add more to their orders, increasing the overall value of each purchase.

Over USD 100K in Upsell-Driven Revenue

Collectively, engravings, upsells, insurance, and bundle offers contributed over $100K in added revenue, generated directly through the upsell structures placed on the new product pages.

Consistent Performance Across Markets

The markets saw substantial improvements, showing that the strategy was scalable and effective regardless of region. Structural improvements helped HappyFlops maintain steady growth and generate stronger sales throughout the year.