Hey there,

Have you noticed it yet? That hazy moment when you realize summer’s knocking—your email queue’s overflowing, iced coffee is back on the desk, and those “legendary Q2 results” everyone’s chasing suddenly feel both electrifying and just out of reach. If you’re spinning up those sunny campaign strategies and dodging the predictable slump, trust me, you’re not alone. Let’s get into what’s actually working right now—the actionable, not-just-another-insight kind of stuff my team and I live for.

Latest Podcast Insights: 7 Breakthrough AI Innovations in eCommerce

This week, if you listen to our latest podcast episode, Max and Rachel dig into seven AI breakthroughs shaking up eCommerce right now, from real-time predictive personalization to next-gen emotion measurement. One thing I’ll echo: The shift isn’t just that AI’s faster or smarter—it’s that it increasingly “feels” like a real assistant tackling repetitive tasks and surfacing customer intent in ways we could only dream about a year ago. Worth a listen if you want a download of what’s actually changing beneath the hype.

Trend Watch: Data-Driven Everything (Including Emotion!)

Let’s talk about what’s bubbling up in the industry: data-driven design and customer emotion measurement. In 2025, guesswork just isn’t enough. The brands outpacing everyone else are those making decisions based on a constant feedback loop—whether it’s biometric data on customer reactions or deeper analytics driving personalization. I’m seeing more founders embrace not just demographic segmentation, but how users feel and respond in the moment. It’s not sci-fi anymore; it’s what your top competitors are quietly rolling out behind the scenes.

Tactical Tips: The Playbook That’s Moving the Needle

I get asked every week: What’s REALLY working for conversion right now? So, here’s a practical breakdown riffing off what I’ve seen across a few client projects (shoutout to HappyFlops and others), plus some of my all-time favorite tactical wins. Feel free to swipe any piece of this:

• Product Page Overhauls = Results, Fast. We helped HappyFlops (those stylish, ergonomic slippers) by streamlining their product page UX—clear value props up top, simplified variant selection, and contextual upsells at checkout. Result: 565% revenue lift and a jump to a 12.5% conversion rate. No magic, just relentless focus on actual user flow and CRO principles.
• User Experience Overhaul for Loyalty & Profit: Over with Tind of Norway, we didn’t reinvent the wheel—we just refined it. Think: subtle layout changes, smart use of predictive personalization, and data-driven A/B tests. That alone helped them hit a stabilized 22% conversion rate and double profit per visitor.
• Mini-case study hack: The secret in both cases? Consistently measuring what users are doing/not doing—literally using every clue, from scroll data to hover rates—and being ruthless about removing what doesn’t convert. Combine that with split tests and quick feedback loops, and you’re ahead of 90% of your niche.
• Bigger takeaway: Don’t wait for a “perfect” redesign. Optimize those core journey touchpoints first (see our latest blog post on touchpoints for the deep dive).

If you’re not yet thinking about how to add emotion-aware cues and real-time feedback into your stack (seriously, even just micro-animations for feedback), I strongly recommend exploring terms like data-driven design, predictive personalization, and customer emotion measurement—these aren’t just buzzwords; they’re your growth edge.

Spotlight: Doubling Down with Tind of Norway

I can’t not mention the recent results with Tind of Norway. When Tind approached us, they were already a powerhouse in skincare-infused makeup, but their online store just wasn’t translating luxury to clicks and cash. After rethinking their digital experience and focusing on user-centric design, we stabilized at a 22% (seriously!) conversion rate and doubled profit per visitor. It’s proof that luxury doesn’t have to mean intimidating—make things easy and intuitive, and the revenue follows.

Tool of the Week: Hotjar for Real Customer Insight

If you haven’t gotten cozy with Hotjar lately (or ever), now’s the time. I love it for the sheer rawness of the insights—nothing cuts through the noise like seeing real session replays and heatmaps. If you want tactical clarity on which UX changes matter—or what’s flat-out breaking—this is the play. Even just a week of recordings can spotlight what analytics alone misses.

Wrapping Up…

The brands crushing it right now aren’t chasing every new shiny tactic—they’re relentless about listening, testing, and optimizing around what their actual customers want (and feel). If you want to swap stories, need a sounding board, or just want to vent about your summer campaign headaches, seriously—hit reply. I read every note that lands in my inbox. What’s YOUR bold move for June?

P.S.—If something here sparks an idea or you’d like more tactical breakdowns (or even a teardown of your own store), please reply and let me know. I’ll queue it up for a future issue.