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Increasing Conversion Rates by 225% with a Digital Overhaul

  • CRO
  • UX Design
  • eCommerce
Blikket revamped HappyFresh's eCommerce experience with Blikket, boosting its conversion rate from 4.6% to 15%, lowering churn to just 1.6%, and increasing returning customers by 282%.

The Partner

HappyFresh is redefining sustainable home care with eco-friendly, plastic-free laundry detergent sheets—gentle on skin, tough on stains, and safe for the planet. As demand for non-toxic household products grows, HappyFresh makes laundry simpler and more sustainable. Despite its strong product and mission, the brand faced challenges with low conversion rates, low average order value (AOV), and a lack of subscription options.

  • CRO
  • UX Design
  • eCommerce
  • UI/UX Design
  • Speed Optimization
  • CRO
  • Shopify Development
  • A/B Testing
  • Shopify
  • HTML
  • CSS
  • Pagefly
  • Figma
  • Make
  • Direct to Consumer
  • Beauty and Personal Care

The Results

Under Blikket’s leadership, HappyFresh’s digital transformation led to a 225% increase in revenue, a 325% rise in order volume, a 282% boost in returning customers, and a churn rate of just 1.6%, 2.5 times lower than the industry average.

225%

Increase in Conversion Rate

325%

Increase in Order Volume

282%

Increase in Repeat Customers

225%

Increase in Conversion Rate

325%

Increase in Order Volume

282%

Increase in Repeat Customers

TL;DR

HappyFresh was struggling with an underperforming eCommerce experience, a cluttered product page, low conversion rates, and an absence of subscription options. Blikket stepped in with a data-driven UX/UI redesign, conversion optimization strategies, and subscription model implementation, leading to a conversion rate increase from 4.6% to 15%, significantly improved customer retention, and a more robust revenue model.

The Challenge

HappyFresh had a strong product and a growing market for sustainable home care. However, the website struggled with low conversion rates, low average order value, and a lack of subscription options, making it difficult to scale efficiently.

Cluttered and Unoptimized Product Pages

The product pages were overcrowded with unnecessary elements, making it harder for customers to find key information and complete purchases. This led to high drop-off rates and lost sales.

Lack of Data-Driven Optimization

The website had not been properly A/B tested, meaning decisions were not based on real user behavior. Without data-driven insights, HappyFresh was missing opportunities to improve the user experience and increase conversions.

Low Conversion and High Drop-off Rates

Despite attracting traffic, HappyFresh was converting only 4.6% of visitors, leaving a large amount of potential revenue untapped. Many users abandoned the buying process due to friction in the shopping experience.

Low Average Order Value

HappyFresh needed to increase how much each customer spent per order, but there were no clear upselling or bundling strategies in place to encourage larger purchases.

No Subscription Model for Retention

Without a subscription program, HappyFresh relied entirely on one-time purchases. This made it difficult to retain customers and create long-term revenue stability.

The Strategy

To address these challenges, HappyFresh partnered with Blikket to create a more seamless and optimized shopping experience. A combination of data-driven design improvements, conversion optimization, and retention-focused strategies helped increase growth and customer loyalty.

Product Page Optimization

We redesigned the product pages to remove unnecessary clutter, improve readability, and create a clear purchase path. This resulted in a cleaner and more intuitive shopping experience.

A/B Testing and Data-Driven Adjustments

Blikket introduced continuous A/B testing to refine key areas such as CTA placement, checkout flow, and page layouts. This ensured that every change was backed by real user insights, leading to better conversion rates.

Subscription Model Implementation

A subscription option was added, allowing customers to easily schedule recurring deliveries of HappyFresh products. This encouraged long-term retention and provided a more predictable revenue stream.

Upselling and Bundling for Higher AOV

We introduced product bundles, discounts on larger orders, and personalized upsells to increase the value of each purchase. These tactics helped customers buy more per transaction, directly increasing AOV.

Clean and Consistent Design

A uniform and polished design language was applied across all pages, emails, and marketing materials, reinforcing brand trust and making the entire HappyFresh experience more appealing.

The Result

HappyFresh saw immediate and long-term improvements after implementing these changes. The combination of optimized design, data-backed testing, and retention strategies led to significant growth in key business metrics.

Conversion Rate Growth

The conversion rate jumped from 4.6% to 15%, making the shopping experience three times more effective at turning visitors into paying customers.

Increased Revenue and Order Volume

Revenue increased by 223%, and order volume grew by 325%, showing the impact of optimized product pages, improved checkout processes, and upselling techniques.

Higher Customer Retention and Lower Churn

With the addition of subscriptions and a better user experience, HappyFresh’s returning customer rate increased by 282%, while churn dropped to just 1.6%, 2.5 times lower than the industry average.

Improved Average Order Value

Upselling and bundling strategies led to a higher AOV, meaning customers were spending more per order, driving sustainable revenue growth.

Stronger and More Trustworthy Brand Presence

With a more polished and consistent design language, HappyFresh built better brand recognition and trust, leading to higher engagement across all platforms.

Key Takeaways

Optimized Product Pages Drive Conversions

By simplifying layouts, structuring product descriptions effectively, and removing distractions, HappyFresh more than tripled its conversion rate.

Subscriptions Improve Retention & Reduce Churn

Adding subscription options for recurring grocery deliveries lowered churn to 1.6%, while also increasing order frequency and repeat purchases.

A/B Testing Unlocks Growth

Using continuous A/B testing and data insights, we refined the CTA strategy, checkout process, and product placements, leading to a significant improvement in customer purchase flow.

Upselling & Bundling Boosts AOV

Intelligent upselling techniques and personalized product recommendations resulted in a higher average order value (AOV) and increased total revenue.

Design Consistency Builds Brand Trust

A uniform and clean digital design across all user interfaces reinforced credibility, professionalism, and customer confidence, resulting in lower drop-off rates.
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