Case Studies

HappyFresh

Blikket revamped HappyFresh's eCommerce experience with Blikket, boosting its conversion rate from 4.6% to 15%, lowering churn to just 1.6%, and increasing returning customers by 282%.

The Partner

HappyFresh is redefining sustainable home care with eco-friendly, plastic-free laundry detergent sheets—gentle on skin, tough on stains, and safe for the planet. As demand for non-toxic household products grows, HappyFresh makes laundry simpler and more sustainable. Despite its strong product and mission, the brand faced challenges with low conversion rates, low average order value (AOV), and a lack of subscription options.

  • CRO
  • UX Design
  • eCommerce
  • UI/UX Design
  • Speed Optimization
  • CRO
  • Shopify Development
  • A/B Testing
  • Shopify
  • HTML
  • CSS
  • Pagefly
  • Figma
  • Make
  • Direct to Consumer
  • Home Care
Our Impact

The Results

Watch in real time as our impact grows. Each number represents a step towards a greener, cleaner earth.

Key Stat

Key Stat

225%

Increase in Conversion Rate

Key Stat

325%

Increase in Order Volume

Key Stat

282%

Increase in Repeat Customers

    Key Stat

    225%

    Increase in Conversion Rate

    Key Stat

    325%

    Increase in Order Volume

    Key Stat

    282%

    Increase in Repeat Customers

TL;DR

HappyFresh was struggling with an underperforming eCommerce experience, a cluttered product page, low conversion rates, and an absence of subscription options. Blikket stepped in with a data-driven UX/UI redesign, conversion optimization strategies, and subscription model implementation, leading to a conversion rate increase from 4.6% to 15%, significantly improved customer retention, and a more robust revenue model.

The Challenge

HappyFresh had a strong product and a growing market for sustainable home care. However, the website struggled with low conversion rates, low average order value, and a lack of subscription options, making it difficult to scale efficiently.

Cluttered and Unoptimized Product Pages

The product pages were overcrowded with unnecessary elements, making it harder for customers to find key information and complete purchases. This led to high drop-off rates and lost sales.

Lack of Data-Driven Optimization

The website had not been properly A/B tested, meaning decisions were not based on real user behavior. Without data-driven insights, HappyFresh was missing opportunities to improve the user experience and increase conversions.

Low Conversion and High Drop-off Rates

Despite attracting traffic, HappyFresh was converting only 4.6% of visitors, leaving a large amount of potential revenue untapped. Many users abandoned the buying process due to friction in the shopping experience.

Low Average Order Value

HappyFresh needed to increase how much each customer spent per order, but there were no clear upselling or bundling strategies in place to encourage larger purchases.

No Subscription Model for Retention

Without a subscription program, HappyFresh relied entirely on one-time purchases. This made it difficult to retain customers and create long-term revenue stability.

The Strategy

To address these challenges, HappyFresh partnered with Blikket to create a more seamless and optimized shopping experience. A combination of data-driven design improvements, conversion optimization, and retention-focused strategies helped increase growth and customer loyalty.

Product Page Optimization

We redesigned the product pages to remove unnecessary clutter, improve readability, and create a clear purchase path. This resulted in a cleaner and more intuitive shopping experience.

A/B Testing and Data-Driven Adjustments

Blikket introduced continuous A/B testing to refine key areas such as CTA placement, checkout flow, and page layouts. This ensured that every change was backed by real user insights, leading to better conversion rates.

Subscription Model Implementation

A subscription option was added, allowing customers to easily schedule recurring deliveries of HappyFresh products. This encouraged long-term retention and provided a more predictable revenue stream.

Upselling and Bundling for Higher AOV

We introduced product bundles, discounts on larger orders, and personalized upsells to increase the value of each purchase. These tactics helped customers buy more per transaction, directly increasing AOV.

Clean and Consistent Design

A uniform and polished design language was applied across all pages, emails, and marketing materials, reinforcing brand trust and making the entire HappyFresh experience more appealing.

The Results

HappyFresh saw immediate and long-term improvements after implementing these changes. The combination of optimized design, data-backed testing, and retention strategies led to significant growth in key business metrics.

Conversion Rate Growth

The conversion rate jumped from 4.6% to 15%, making the shopping experience three times more effective at turning visitors into paying customers.

Increased Revenue and Order Volume

Revenue increased by 223%, and order volume grew by 325%, showing the impact of optimized product pages, improved checkout processes, and upselling techniques.

Higher Customer Retention and Lower Churn

With the addition of subscriptions and a better user experience, HappyFresh’s returning customer rate increased by 282%, while churn dropped to just 1.6%, 2.5 times lower than the industry average.

Improved Average Order Value

Upselling and bundling strategies led to a higher AOV, meaning customers were spending more per order, driving sustainable revenue growth.

Stronger and More Trustworthy Brand Presence

With a more polished and consistent design language, HappyFresh built better brand recognition and trust, leading to higher engagement across all platforms.

Key takeaways

Discover how we’ve turned digital challenges into triumphs, crafting high-converting pages that don't just speak to audiences—they whisper to the Earth. Each story is a testament to the power of innovative, eco-conscious design married with strategic execution.
Impact Stories

"By seamlessly integrating a key feature into the user experience, we generated several thousand dollars in additional revenue every day."

Customer Reviews

Take their word for it

See what our customers have to say about their experiences with us. From first impressions to lasting results, these reviews tell the story better than we ever could.

    “Blikket has significantly boosted our business growth through effective CRO, website optimization, and email marketing. Their professional team delivers high-caliber results, making them a trusted partner for any growing business.”

    Emanuel S.
    COO

    “Blikket adeptly balanced design and conversion goals, delivering a fresh layout that improved both functionality and presentation. The result exceeded expectations, enhancing our ability to showcase books effectively.”

    Rune A.
    Product Lead

    “An absolute leader in digital marketing, Thet consistently demonstrates deep expertise across all facets of the field. What sets them apart is their keen understanding of consumer behavior, which directly translates into high-performing websites and online shops, both nationally and internationally. ”

    Micha N.
    Marketing Lead

    “Working with Blikket was a great experience. They delivered high-quality designs for our partners such as Park Hyatt, Hilton, and Ikea. The team really listened to our needs and brought creative ideas to the table.”

    Edo C.
    Head of Partnerships

    “I was looking for a boost, and they delivered! Their creative spin on our email campaigns was just what we needed. Everything feels way more engaging now, and it’s wild to see how a bit of innovation can make such a big difference.”

    James P.
    Founder