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Increasing Conversion Rates by 397% and Total Sales by 348%

  • CRO
  • UX Design
  • eCommerce
Blikket boosted Mokki's conversion rates by 397% and total sales by 348% through strategic optimizations in upselling, product positioning, and off-season sales stabilization.

The Partner

Mokki is an award-winning eyewear brand specializing in high-quality, durable sunglasses for kids. With its innovative Click & Change system, which has won both the Reddot and German Innovation Awards, Mokki allows for easy lens swapping to adapt to different lighting conditions.

Despite its strong product, the brand faced challenges with low conversion rates, difficulty in communicating product value, optimizing upsells to boost AOV, and stabilizing off-season sales.

  • CRO
  • UX Design
  • eCommerce
  • UI/UX Design
  • Speed Optimization
  • CRO
  • Shopify Development
  • A/B Testing
  • Shopify
  • HTML
  • CSS
  • Pagefly
  • Figma
  • Make
  • Direct to Consumer
  • Baby & Children

The Results

Blikket’s strategic optimizations led to a 397% increase in conversion rates, a 348% rise in total sales, a 361% boost in add-to-cart rates, and a 20% increase in average order value (AOV).

397%

Increase in Conversion Rate

348%

Increase in Total Sales

361%

Increase in Adds to Cart

397%

Increase in Conversion Rate

348%

Increase in Total Sales

361%

Increase in Adds to Cart

TL;DR

Mokki faced challenges with low conversion rates, difficulty in showcasing product value, and limited upselling opportunities to increase AOV. Additionally, seasonal fluctuations made stabilizing sales in the off-season difficult. By optimizing product communication, streamlining the conversion funnel, implementing upselling strategies, and addressing seasonal slumps, Mokki achieved a 397% higher conversion rate, a 348% increase in total sales, 361% more adds to cart, and a 20% rise in AOV.

The Challenge

Mokki had a strong product with award-winning technology but was struggling with key eCommerce obstacles that limited its growth. While traffic was coming in, users were hesitant to convert, and the brand faced challenges in maximizing its online potential.

Low Conversion Rates

Despite offering high-quality, innovative products, Mokki had conversion bottlenecks, meaning shoppers were browsing but not buying at the expected rate. The product value wasn’t being communicated clearly enough, leading to hesitation in the purchase journey.

Perceived Product Value

Mokki’s pioneering BlueBlock™ technology and award-winning Click & Change system set it apart from competitors, but this wasn’t properly emphasized on the website. Customers didn’t fully understand the superior benefits of Mokki’s lenses compared to standard kid’s sunglasses.

Challenges in Upsells and Increasing AOV

Mokki had opportunities to increase average order value (AOV) through upsells and bundles, but these strategies weren’t being effectively utilized. Without clear incentives, customers were purchasing single items instead of adding more to their cart.

The Strategy

To overcome these challenges, Blikket implemented a data-driven eCommerce strategy focused on improving conversion rates, increasing perceived product value, optimizing upsells, and stabilizing sales throughout the year.

Optimized Product Communication

We rewrote and refined product descriptions to clearly highlight Mokki’s unique selling points, including the award-winning Click & Change system and pioneering BlueBlock™ technology. This helped customers immediately understand what made Mokki superior to competitors, reducing hesitation and boosting conversions.

Conversion Rate Optimization (CRO)

We implemented testing on product pages, checkout flows, and CTAs to identify conversion barriers and optimize the user journey. This included improving product page layouts, refining the cart experience, and simplifying the checkout process to reduce friction.

Upselling & Bundling for Increased AOV

To encourage larger purchases, we introduced smart upselling strategies such as “Frequently Bought Together” bundles, personalized product recommendations, and limited-time offers on multi-product purchases. This directly led to a 20% increase in average order value.

Social Proof Through UGC & Reviews

We leveraged user-generated content (UGC) and customer reviews to build trust and create an emotional connection with potential buyers.

Pricing & Offer Optimization

We tested different pricing structures, discount offers, and promotional bundles to identify the strongest combination for maximizing revenue without eroding profit margins.

The Result

By implementing data-driven optimizations and refining pricing, upselling, and digital engagement strategies, Blikket achieved significant growth across all key performance metrics for Mokki.

Increase in Conversion Rate

Conversion rates grew by 397%. UX improvements and a more streamlined shopping experience reduced friction in the buying process, making it easier for customers to complete their purchases.

Growth in Total Sales

Total sales increased by 348%, exceeding expectations. Improved product positioning, optimized pricing models, and targeted promotions helped drive higher customer spending.

Higher Customer Retention and Lower Churn

With the addition of subscriptions and a better user experience, HappyFresh’s returning customer rate increased by 282%, while churn dropped to just 1.6%, 2.5 times lower than the industry average.

Higher Engagement and Purchase Intent

Mokki saw a 361% increase in add-to-cart rates, showing stronger customer engagement and a higher intent to purchase. Enhanced trust signals, persuasive product content, and the use of user-generated content helped customers feel more confident in their buying decisions.

Increase in Average Order Value

Average order value (AOV) grew by 20% after introducing upselling, bundling, and subscription options. Customers were more likely to add complementary products or choose bundled offers, increasing revenue per transaction.

Key Takeaways

Clear Product Positioning Increases Conversion

By refining product messaging and better communicating Mokki’s award-winning technology and BlueBlock™ lenses, customers were able to quickly understand the value, leading to fewer drop-offs and a higher conversion rate.

Upselling and Bundling Drive Higher AOV

Introducing personalized product recommendations, bundles, and upsell options helped increase the number of products per order. This led to a 20% rise in average order value, as customers were more likely to purchase multiple items.

Testing Improves the Buying Journey

Regular testing of CTAs, page layouts, and checkout flows helped identify and remove friction points in the shopping experience. These optimizations resulted in a 397% growth in conversion rates by ensuring a smoother and more intuitive customer journey.

User-Generated Content Builds Trust and Engagement

Incorporating customer photos, product videos, and testimonials helped increase shopper confidence. This led to a 361% increase in add-to-cart rates, as more customers felt reassured by real-world experiences.

Design Consistency Builds Brand Trust

A uniform and clean digital design across all user interfaces reinforced credibility, professionalism, and customer confidence, resulting in lower drop-off rates.
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