Elevating Online Presence to Match Brand Prestige

Rumi Cosmetiques, a brand celebrated in Vogue and GRAZIA for its dedication to mature women’s beauty, sought to align its online customer experience with its esteemed brand image. The primary issue lay in an underperforming website that failed to effectively engage visitors, reflected in stagnant conversion rates and a concerning bounce rate.

Cultivating a Seamless Digital Customer Journey

The brand faced the dual challenge of not only driving traffic to its digital platforms but ensuring that traffic translated into meaningful customer actions. This involved addressing technical shortcomings for improved site performance and reimagining content to resonate more deeply with their audience.

Harmonizing Brand Identity with User Interface

Integral to overcoming these challenges was the need to infuse Rumi’s luxurious and empowering brand ethos throughout the digital experience. The goal was to create an online presence that was not only visually cohesive but also enriched the customer’s journey from the first click, fostering an environment that encouraged exploration and conversion.

To address Rumi Cosmetiques’ challenges, Blikket crafted a comprehensive digital marketing strategy focused on amplifying the brand’s online presence and customer experience.

Website Redesign and Optimization

We undertook a complete overhaul of Rumi’s website, enhancing its aesthetics to match the brand’s luxury image while improving functionality for a seamless user journey. Optimization efforts aimed at reducing load times and ensuring mobile responsiveness were pivotal.

Content Strategy Revamp

Leveraging storytelling, we developed a content strategy that resonated with Rumi’s target audience — mature women seeking quality beauty products. This involved creating engaging, value-driven content tailored to highlight Rumi’s unique offerings.

UX Improvements

By streamlining the navigation and purchase process, we minimized friction points across the website, making it easier for customers to explore products and complete their purchases.

Data-Driven Marketing Initiatives

Utilizing customer data and insights, we personalized the marketing communications, targeting users with customized messages and offers that spoke directly to their needs and interests.

Blikket’s strategic intervention propelled Rumi Cosmetiques to digital success, marked by tangible and impactful outcomes.

Stunning Conversion Uplift

In a striking display of digital efficacy, Rumi Cosmetiques experienced a twofold increase in conversion rates. This leap underscored the power of a meticulously redesigned website and a coherent content strategy in capturing and retaining customer interest.

Significant Reduction in Bounce Rates

Our strategic enhancements brought about a 30% drop in bounce rates, illustrating the enhanced appeal and navigability of the new site. Visitors now spend more time exploring Rumi’s offerings, indicating a more engaging user experience.

Substantial Growth in Average Order Value

Rumi Cosmetiques witnessed a 40% boost in AOV, a testament to the effectiveness of the improved user experience and the persuasive power of tailored content. This increase highlights customers’ readiness to invest more in products that resonate with them.

Surge in ‘Add to Cart’ Rate

There was a remarkable 75% surge in the rate at which visitors added items to their carts. This significant metric amplifies the success of the strategic interventions in making Rumi’s products more attractive and accessible to the online shopper.