How Customer Segmentation Can Transform Your eCommerce UX and Email Strategy

If you’re still blasting the same email to your entire customer list, I have a question for you: when was the last time that actually worked? We get it—the “spray and pray” method is safe, familiar, and, well… easy. But here’s the uncomfortable truth that every eCommerce brand faces: your customers don’t want generic. They want relevant. And relevance begins with one foundational principle—Customer Segmentation. Today’s eCommerce landscape is wild—shoppers have endless options, attention spans are measured in milliseconds, and simply “knowing your audience” isn’t enough to break through the noise. If you want to genuinely connect (and convert), you’ll…

Alexander BenzCEO at Klar and Blikket
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