Optimizing Customer Touchpoints in eCommerce: A Real-World Success Story

Let’s be brutally honest for a second: Running an eCommerce brand in 2024 feels a bit like juggling flaming swords—while someone keeps adding more swords. Between shifting algorithms and ever-pickier shoppers, it’s easy to lose sight of what really moves the needle. But here’s a truth that always lands: The way you handle customer touchpoints and UX in eCommerce makes or breaks the game. Here’s the kicker—too many brands think “good UX” just means a snazzy homepage or smooth checkout. In reality, every single interaction (from a late-night product search to that ‘forgot your password?’ email at 2 AM) is…

Alexander BenzCEO at Klar and Blikket
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