Voice of the Customer: The Key to Uncovering Hidden UX Issues

Have you ever felt like you’re playing detective when trying to figure out why people drop off your checkout page? Or wonder if there’s some secret sauce other stores are using to actually listen to real customers, not just collect surveys that gather dust? Here’s the thing nobody tells you: The Voice of the Customer isn’t just another box to tick for your UX team or a side project for your CRO folks. It’s the single most powerful lever most eCommerce stores barely touch—and that’s a missed opportunity. I’ve seen stores tweak every button color and headline, chasing that magical…

Alexander BenzCEO at Klar and Blikket
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