Why User Personas Are Your Secret CRO Advantage

Let me ask you something blunt—when’s the last time you really knew who was clicking “Buy Now” in your shop? Not “shopper #2845,” but the actual person. You know, the one juggling groceries, two kids, and a phone with 3% battery left. If you’re like most eCommerce folks I talk to, user persona talk probably slips to the bottom of the to-do list… right between cleaning up those abandoned carts and finally fixing your mobile checkout. But what if the whole game changed when you get specific—painfully, hilariously, humanly specific—about the people who actually land on your site? Here’s the…

Alexander BenzCEO at Klar and Blikket
Quick Navigation
  • Quick Navigation

Increase in Revenue

Join our newsletter to stay up to date on features and releases.

Latest News

Keep reading

Discover more insights, ideas, and updates. Explore our latest blog posts and stay in the loop.

    Why Your Order Confirmation Might Be Your Secret Sales Weapon

    Read More

    8 Essential Scroll Depth Insights and Bold eCommerce Moves in Week 39 News

    Read More

    6 Ways Scroll Depth Optimization is Revolutionizing eCommerce: News for Week 38

    Read More

    Scroll Depth: Why Your Shoppers Leave Before Buying

    Read More

    7 Key Segments in eCommerce for Week 37: Shopify Growth 2025 and More Insights

    Read More

    7 Exciting Shopify Upgrades & More eCommerce News – Week 36 Update

    Read More

    Why Product Designers and UX Designers Aren’t the Same in 2025

    Read More

    8 Lead Nurturing Tactics & Other eCommerce News for Week 35: Discover the Latest Transformations

    Read More

    How Lead Nurturing Transformed My eCommerce Game

    Read More

    7 eCommerce Insights from Week 34: User Personas as Your Secret CRO Advantage

    Read More