Why User Personas Are Your Secret CRO Advantage

Let me ask you something blunt—when’s the last time you really knew who was clicking “Buy Now” in your shop? Not “shopper #2845,” but the actual person. You know, the one juggling groceries, two kids, and a phone with 3% battery left. If you’re like most eCommerce folks I talk to, user persona talk probably slips to the bottom of the to-do list… right between cleaning up those abandoned carts and finally fixing your mobile checkout. But what if the whole game changed when you get specific—painfully, hilariously, humanly specific—about the people who actually land on your site? Here’s the…

Alexander BenzCEO at Klar and Blikket
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